EPISODE 000: HOW TO USE SEARCH CONSOLE AND CREATE CONTENT YOUR USERS AND GOOGLE WANT WITH MORGAN WIEBOLDT
Blog Title: Systems to Skyrocket
About Morgan: Morgan is a mom of two boys age 5 and 3 who writes the blog Morgan Manages Mommyhood where she shows moms how to make being a mom easier and being a kid memorable through hidden veggie recipes and fun kid food. A hardcore nerd for life, she fell into a love of analytics, SEO, and productivity and now teaches bloggers how to create content more effectively through keyword research and editorial planning.
Notes from Episode #000: How to use Search Console to plan your editorial calendar effectively, finding keywords to create content that your users and Google want you to be creating.
I went through a time like most bloggers where I was creating content willy nilly - nothing planned, based around what I "thought" was a good idea or what I was making my kids.
I was tired of feeling like I was just trudging along, so I dug into my analytics to find what was WORKING and what wasn't. Instead of throwing stuff at a wall and hoping it stuck, I learned what Google wanted to see from me, then I started creating my content with a research plan in place, and began seeing results.
I learned that a ton of the content I "thought" was a great idea was created without any kind of keyword in mind - see, "Chicken Boo-Dle Soup". Simple changes in my planning methods let me create the fun content my readers wanted in a way Google could recognize and then rank.
I started created keyword research plans for friends since they found it tedious and that's how my keyword research and content planning business began.
Now I create Content and Competition analyses for clients as well as do complete monthly Search Console Analyses each month. I teach my clients how to use Search Console to help guide them to create content that will rank as well as show them what content needs a little bit of love in order to see huge results.
Helpful references from the episode: