EPISODE 031: BUILD A RAVING AUDIENCE THAT CRAVES YOUR CONTENT
Blog Title: Jenny Melrose
About: Jenny is a former reading specialist who “retired” from her teaching career when her blogging income far exceeded her salary. Through hard work and dedication, her lifestyle blog, The Melrose Family, became regularly sought out by nationally recognized brands such as Neutrogena, Smuckers, Glad, Costco, Stanley Steamer, Sara Lee and many more. She is a content strategist that helps entrepreneurs better understanding their messaging and unique position in the online space. Now, she’s combining her passion for teaching with her extensive experience of creating strategic content for online business owners via JennyMelrose.com and her podcast, Influencer Entrepreneurs with Jenny Melrose.
Notes from Episode #031: Build A Raving Audience That Craves Your Content
Fun fact: Jenny played college basketball and she’s only 5’4”!
What’s the difference between a raving audience and followers
Followers do not equal a business. A raving audience = a business. Know your audience, beyond just Pinterest activity! When they come back and check back on your blog or purchase a product because you’ve recommended it, then you’ve built an audience and a business. Spend time getting to know your audience. Use the analytics in different platforms and you’ll learn why people are coming to you.
How early can you start creating this audience
Convenience has turned into strategy and this isn’t helping anyone. You can’t do what the blogger next door does ad hope it works because it wasn’t tailored to you and your audience. You might be inspired to try something for your audience but tweak it so it makes sense. You want to create your audience from the moment you join the blogging world. It takes time so each baby step will help you grown a base, build trust and become an authority to them.
Staying on trend has its place but you have to learn what it means for you. The blogging world all started copying each other, and everything started to look the same. “If it works for one, it has to work for me” was the mantra but that is so far from the truth. Again, go look at your analytics, check out your data. Test things, then you’d start to learn what worked for you.
You want to be known as the expert in your topic. Immediately think about, “what is my expertise, what am I known for”? Take into account your background and think about your purpose. Who are you doing all this for? It takes time and it takes effort to learn all about what people want to know on a topic and then make sure you’re spending time giving them that information in a easy way to digest and find. Pinterest doesn’t have the same algorithm as Google so they might not label you as an expert but Google sees you as an expert if you are answering all questions related to your topic, if you’ve optimized your site.
Get found on Google and Pinterest. Make sure your SEO is driving you to be seen. Then use Instagram stories and train your audience to engage with you; creating polls and using all the features available to you. You can really learn a lot and tailor your content to what they are saying to you.
Build your email list with these people and find a way to give them something they need so you can earn their attention. The only thing you own and are sure of is the email list that you’ve built. Spending time growing that list is vital to grow your business. You’re able to continuously drive traffic to your site through a solid email list. Let this list help you to build a relationship so they like and trust you.
It’s important to create content around your expertise. Then your audience knows what to expect from you. You want them to come check you out because of what they saw on Pinterest but then be interested in something that’s similar or fits into their lifestyle and makes them want to keep coming back.
Diversify your income sources! Don’t only let one income be your source because it will dry up and then where will you be.
Think about sources such as: Affiliate marketing, Sponsored posts, creating a product or tool your audience needs and selling it to them. Get innovative!
Jenny runs a conference in Charlotte, NC in the spring - Influencer Entrepreneurial Academy. They focus on strategies to grow your business. Within this conference, Jenny offers Mastermind groups - she brings together different niches of businesses and put together 6-8 women together so they share their businesses, their strategies, ask for help on how to grow and then exchange ideas with one another. It helps you to always be learning.
The minute you start treating your business like a business instead of just being a blogger makes all the difference in the world. Ultimately, when you treat your business like a business, others will too.
Quote: “As long as you fail forward, you aren’t failing, you’re learning from it.” So ask yourself:
Did you learn from it? What could you have tweaked? What strategies can you employ the next time?
You might have total fear and think who am I? But you’re here for a reason. You need to impact as many people so its easier.
Moms were the first people on Jenny’s list at the beginning of her journey. So go ahead and ask them, what do I offer to my friends and family? Ask them if you are unsure and they’ll tell you.
Get yourself an accountability partner that understands the industry and you can help build each other up.
Helpful references from the episode: